top of page


Search


John Woods
Oct 28, 20214 min read
From villain to saviour - how clean technology is fighting climate change
With Halloween just around the corner, what better time than now to hit you with some big old scary facts. For example, did you know that...
40
0


John Woods
Oct 11, 20213 min read
Is EdTech the passport to the future?
Key EdTech trends to watch out for in 2021 and beyond Education and technology have always shared a lot in common. Like two mates kicking...
34
0


John Woods
Oct 7, 20214 min read
Humanity unchained:Why technology is our greatest liberator
As far back as the stone age, humans have always been inherently technological beings or tool users. From hammerstones and the wheel to...
84
0


Suzanne Mucci
Sep 14, 20213 min read
Why digital transformation is an evolution, not a revolution
Businesses have long been looking to ramp up their digital transformation strategies, and the pandemic has only increased the pressure....
24
0


Suzanne Mucci
Aug 16, 20214 min read
Why we’re scared of new tech – and how we can be won over
Technology resistance is nothing new. In the 18th century, the Luddites smashed up the mechanised looms that threatened to – indeed, did...
45
0


John Woods
Jul 23, 20214 min read
Social media has come of age to drive significant B2B growth.
Over the last 18 months, the COVID-19 crisis bought about significant changes in the way organisations market their products and engage...
36
0


Alistair Ross
Jul 9, 20213 min read
Shut up and show me the work
"Shut up and show me the work". Seven words that have stayed with me throughout my creative career. They were said (with a smile I should...
84
0


Alistair Ross
Jul 2, 20212 min read
Lessons from turning eighteen
LogicLogicMagic has just turned eighteen. Eighteen months old that is. While most casual observers would have expected us to still be...
391
0


John Woods
Jun 18, 20214 min read
Is cloud HR the key to better employee experiences in the digital era?
“Toto, I have a feeling we’re not in Kansas anymore!” Over the last 18 months, it’s fair to say we’ve all experienced Dorothy-like doubts...
36
0


John Woods
Jun 7, 20213 min read
Seeing the future with Computer Vision
While the idea of living in a world where computers can “see” like humans may seem far-fetched to many, the truth is we already are (and...
41
0

Alistair Ross
May 18, 20212 min read
The Return of the Giants of B2B
Creating 'blockbuster franchises' is one of the core recommendations from Linkedin's B2B Institute. It underpins a strategic belief in...
67
0


Suzanne Mucci
May 18, 20213 min read
How fintechs became the friendly face of finance
Banking used to be a pretty stuffy affair. Interacting with your bank meant going into a branch and speaking to an advisor. Your money...
52
0


John Woods
May 18, 20214 min read
The key technologies driving the next Industrial Revolution
Technology is rapidly changing the world around us – and the industrial sector is no exception. As digital transformation continues to...
66
0


John Woods
May 11, 20214 min read
What will be EdTech's impact in a post-pandemic world?
John Woods, Senior Content Writer, discusses EdTech's potential impact on the post-pandemic world.
58
0


Alistair Ross
Nov 5, 20203 min read
Irreverent, before Burger King were irreverent.
Over the past four years, Burger King has grown a formidable reputation for creativity. It has translated its irreverent personality into...
68
0


Alistair Ross
Jul 23, 20204 min read
Launch when your Marketing stars align.
Since launching this year, various people have asked me about the whys and wherefores of co-founding LogicLogicMagic®. Some curious, some...
89
0

Alistair Ross
Jul 19, 20205 min read
As a Creative Director, why you should take Mark Ritson's Mini MBA in Marketing.
In our fast-paced, low attention span society, familiarity and understanding are often mistaken for each other. I was brought up in a...
2,742
0


Alistair Ross
Jul 14, 20206 min read
Creating B2B branding with meaning, makes it memorable.
Branding is a series of sensory codes, designed to create mental shortcuts between an organisation and both existing and potential...
137
0


Alistair Ross
Jun 29, 20201 min read
Circles of Trust for Okta
Okta, Inc. is a secure access management company based in San Francisco. It provides cloud software that helps companies manage and...
83
0


Alistair Ross
Jun 29, 20201 min read
Squeezing every drop out with Anglian Water
Water is an overused and precious resource, especially in one of the driest regions of the UK. LogicLogicMagic® are partnering with...
21
0
bottom of page